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Ecommerce
Facebook and Instagram Ad Experts
Summary
- Know what it takes to get high ROAS for our Ecommerce clients
- Creative and passionately driven by results
- Have a proven track record of scaling Ecom Stores and are able to prove it
EXPERT MUST BE:
Knowledgeable – Knows what works in Ecommerce and what doesn’t. Can clearly communicate with the account manager on their approach and what they need to get results, fast. Innovative – Always looks for different solutions/approaches to any problem. Thinks outside of the box Skilled at Copywriting – Can create high converting copy in perfect English. Research Driven – Can thoroughly research target audiences and competitors to create winning strategies Adaptable – Can handle at least 2 to 3 client ad accounts right away without sacrificing quality. Can maneuver through difficult situations Persistent – Cares about client retention as much as we doRequirements
Media Buying
The candidate must be able to develop digital strategies and media buys to achieve advertising objectives for multiple Ad accounts. This role drives innovation on both the strategic and campaign level, cultivates key partnerships to develop the best digital media opportunities, and executes a variety of online media campaigns across display, mobile, social, and video.
The ideal candidate has 2+ years of professional experience in digital media buying with a focus on social, A/B testing, and optimizing campaign results.
This position does NOT require high school or graduate education. However; it REQUIRES proof of abilities. (At the time of interview, the candidate must either give the interviewer analyst access or screenshare current or past accounts, proving their ability) – Screenshots mean nothing and can be faked!
Analyzing Data
The candidate must also be able to turn data into information, information into insight, and insight into advertising decisions. This role monitors the data behind all advertising campaigns, reviewing the campaign’s performance, targeting, ad creative, and ad spend with the goal of optimizing performance and improving ROI.
This role requires strong quantitative, analytical, and problem-solving skills, and the ability to collect, organize, analyze, and report on data quickly and accurately.
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Roles and Responsibilities
Media Buying
- Interprets business objectives and proceeds with the development and execution of effective Facebook advertising strategies to achieve those objectives for multiple Ad accounts.
- Collaborates closely with the account manager to brainstorm and plan upcoming campaigns by determining the scope and realistic deadlines for various design content.
- Manages advertising calendars and produces media plans and forecasts.
- Administers pixel and event setup followed by installation on the website.
- Copywriting effective Ad text, headline and description that persuades viewers to take action.
- Creates a list of detailed targeting options for specific cold interests to ensure the appropriate audience is being targeted
- Implements remarketing campaigns from past and current traffic including but not limited to abandoned cart, website traffic, email list, etc.
- Understands, customizes, and optimizes the entire campaign management process, including production, execution, and quality control.
- Develops rigorous A/B test plans to draw insights critical for growth and optimization, including Ad copy, Ad creative, Ad placement, audience segmentation, and landing page tests.
- Paces delivery of campaigns, ensuring Ad spending remains within budget and efficiently optimized.
- Establishes digital campaign measurement and analytics strategy and reports on campaign diagnostic measures and other key performance indicators of effectiveness.
- Monitors and adjusts campaign controls to achieve a positively increasing Return on Ad Spend.
- Clearly communicates campaign successes, failures, and optimizations for future campaigns.
- Troubleshoots common campaign issues.
Analyzing Data
- Analyzes advertising data to identify areas of improvement in performance, delivery, tracking, targeting, and the overall effectiveness of the campaign.
- Compile advertising data analytics and effective Ad strategies that proposes enhancements to the Ad campaign, Ad set, Ad components and landing page to maximize results.
- Performs competitive analysis, researches new opportunities, and uses data to provide strategic recommendations that support revenue growth.
